Air Max 97

Air Max 97/ White/Varsity Red/DM0027-100

Key Specifications:

A modern, high-speed iteration of the classic 1997 silhouette. First released in June 2022. It puts a contemporary spin on the iconic "Silver Bullet" aesthetic by trading heavy metallics for a brighter, layered white and silver palette.

Design Highlights:

Aesthetic & Colourway: Officially listed as White / Varsity Red / Particle Grey. It features a breathable silver mesh base accented by waves of crisp white leather and synthetic overlays that recreate the legendary "water ripple" design.

Bold Accents: Vibrant Varsity Red hits inject energy into the neutral palette, appearing on the embroidered side Swooshes, the tongue logo, and as splashes of colour on the outsole.

Signature Details: Retains the iconic hidden lacing system for a streamlined, aerodynamic look and reflective 3M accents that glow under direct light.

Cushioning: Equipped with the revolutionary full-length visible Max Air unit, originally designed for performance running, to provide pressurized impact protection and all-day comfort.

Midsole: Features a soft foam midsole that works with the Air unit to deliver a plush, responsive feel with every step.

Outsole: A durable black and red rubber outsole with a textured grip tread ensures reliable multi-surface traction.

Usage & Care:

Sizing: Like most Air Max 97 models, the "White Bullet" has a narrow, streamlined fit. We recommend going up a half-size, particularly for users with wider feet.

Target Gender: Unisex

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